Todd and Brad Reed
Todd Reed started photographing the Lake Michigan shoreline and surrounding countryside between Points Big and Little Sable over thirty years ago while working for the Ludington Daily News as a photographer and a writer. For 33 years, Todd also plied the waters of Lake Michigan on Coast Guard rescue boats.
Brad Reed started to "see" great photographs years before he had his own camera by joining his father, Todd Reed, on thousands of photographic ventures. In 1999, Brad bought his first camera and with the help of his father, started to find his own photographic vision.
In 1993, Todd retired from the Ludington Daily News and started his own photography business. Six years later, Todd Reed published his first book of photographs, Ludington: Point to Point. In 2004, Brad joined the business and together they formed Todd & Brad Reed Photography, LLC. In 2005, Todd and Brad Reed published a second book of their photographs, Lake Michigan Point to Point. Both of the Point to Point books have helped solidify the Reeds as the world's premier Lake Michigan photographers.
Todd and Brad Reed have a simple approach to photography. They find subjects that they feel strongly about and try to photograph them in a way that conveys their feelings. Good photography to them is all about feeling. To see and appreciate a scene in the natural world is one thing; their challenge, as artists, is to capture visually the emotions of that moment of seeing. It is simply a matter of being there composing at those rare moments: no fancy filters, double exposures or digital manipulation is needed, wanted or used.
Todd and Brad Reed's photographs can be viewed at the Todd & Brad Reed Photo Gallery, located at 114 W. Ludington Avenue in downtown Ludington, Michigan. Their work is also on display at "Our Gallery", located at 226 Hancock Street in downtown Pentwater, Michigan.
1% of the profits from my work goes to support International League of Conservation Photographers.